Pilots

Pilots

The Amoris GTM Pilot

Turn market intelligence into qualified sales opportunities.

A focused paid engagement built around a commercial problem that matters to you now. Five phases, named deliverables, a written objective, and a fixed fee. You keep the analysis whether or not anything follows.

Commercial problems a pilot addresses

A pilot begins with one specific commercial outcome you are trying to improve, not with "which AI tool should we install". These are the shapes it usually takes.

  • We need better-fit accounts.
  • Pipeline quality is poor.
  • We are entering a new market and need an intelligence layer for it.
  • We don't know which segment to prioritize.
  • Outbound activity is producing weak results.
  • We need to identify where demand actually exists.
  • Founder-led sales needs a more repeatable intelligence system.

Two commercial capabilities

Pilots concentrate on one of two questions. Most engagements start with the first. The second is usually a natural next conversation.

01Primary entry point

GTM Intelligence & Pipeline

Where should we focus, and which commercial opportunities should we pursue?

Founders and revenue leaders who need to sharpen where GTM effort goes next.

  • ICP clarity
  • Market intelligence
  • Account prioritization
  • Commercial signals
  • Opportunity identification
  • Better-qualified pipeline
02Secondary capability

Revenue Conversion & Leakage

Why are opportunities not becoming revenue?

Teams with pipeline activity but weak conversion visibility.

  • Funnel leakage analysis
  • Sales conversation insights
  • Objection intelligence
  • Buyer decision gaps
  • Conversion improvement opportunities

How a pilot runs

Five phases, each with a defined exit. Nothing is built before the objective reads back correctly to you.

  1. 01Understand

    The business, the product, the market, the ICP, the current GTM motion and the commercial objective. Nothing gets built before this reads correctly back to you.

  2. 02Map

    Build the initial intelligence structure. Market, customers, accounts, buyers, signals and opportunities laid out against the objective.

  3. 03Design

    Configure the workflows and agents that will run against the map. Define what information is needed, what outputs matter and what requires human approval.

  4. 04Test

    Run the system against the commercial objective. Find accounts, identify signals, prioritize opportunities, test messaging hypotheses.

  5. 05Learn

    A written review of results, accuracy, commercial relevance, gaps and recommended next actions. You keep the analysis whether or not anything follows.

What a pilot delivers

The exact set depends on the pilot objective. A written summary at the close is always part of it.

GTM Opportunity Map

A structured view of the market, segments, ICP, buyers, competitors and opportunities.

ICP Hypothesis

A refined understanding of priority customers, characteristics, buyer profiles and segment priorities.

Account Opportunity List

Prioritized accounts with ICP fit, relevant signals, commercial hypothesis and recommended priority.

Account Intelligence Briefs

Deep dives into selected accounts: what changed, why it matters, the relevant buyer, potential pain and a conversation hypothesis.

GTM Workflow Design

Recommended workflows for research, signal detection, account prioritization and opportunity management.

Pilot Findings

Final written review: what we learned, what worked, what did not and the recommended next actions.

See illustrative example outputs. Real examples are shown in a discovery call.

What you provide

Required

  • Company context
  • Website and product information
  • The GTM objective for this pilot
  • Current target market
  • Best-customer examples

Useful, not required

  • CRM exports
  • Customer data
  • Sales call notes
  • Lost deal data
  • Existing campaigns
  • GTM documentation

What a pilot does not include

Named so scope stays honest on both sides.

  • Unlimited outbound
  • Paid advertising spend
  • Full CRM implementation
  • Custom enterprise software
  • Guaranteed revenue
  • Unlimited revisions
  • 24/7 agent operations
  • Company-wide transformation

How we measure it

Metrics are agreed in writing before the pilot begins. Amoris does not guarantee closed revenue because closed revenue depends on product, market, pricing, sales execution, buyer timing and external conditions that a pilot cannot control. A pilot measures what it can reasonably influence.

Intelligence
  • Number of relevant accounts identified
  • Accuracy of ICP hypotheses
  • Commercial signals surfaced
Pipeline
  • Qualified accounts
  • Conversations initiated
  • Meetings generated
  • Qualified opportunities created
Commercial (depending on scope)
  • Pipeline value influenced
  • Conversion improvement
  • Sales cycle insights

Ways of working with Amoris

Most commercial conversations begin with a pilot. Two other paths exist when the shape of the need calls for it.

Paid GTM Pilot

A defined commercial experiment, scoped around one GTM problem, with a written objective and exit criteria.

When: You want to test capability, or solve a focused GTM problem inside a defined window.

Fractional GTM

Ongoing strategic and operational ownership of part of the go-to-market.

When: You need senior GTM capability without a full-time hire, or you are building the system while you scale.

Full-time GTM leadership

A leadership mandate where the Amoris system becomes part of a company's own GTM operating capability.

When: The company's need is broader than an external engagement and the mandate is right.

Pricing

  • Pricing reflects strategic diagnosis, system design, technical implementation, GTM expertise, research, agent workflow configuration and commercial testing.
  • Not priced per hour, and not priced as software.
  • The number is scoped after the first conversation, when the problem is real.
  • Payment options: 100% on start (smaller pilots), or 50% on start plus 50% on completion.

Rupee or USD, priced against the specific engagement.

Have a commercial problem worth testing?

Book a first conversation. About thirty minutes. No deck. We work out whether there is a commercial opportunity here worth a focused pilot.